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The Adventure Brand

Musto are well established as one of Britain’s finest luxury sporting brands. For 50 years, the company has developed a range of technical clothing, designed not only to appeal aesthetically, but to perform under pressure. Whilst the company has roots firmly based in sailing, the brand has expanded considerably over the years and now caters for virtually every type of adventure.

The Story of Keith Musto

Keith Musto, the man behind this luxury British brand, was originally a sailor. When competing in the Olympics in 1964, he swiftly realised that wearing heavy sweaters and flannel trousers was not the best attire for the job. After winning a silver medal in the event, he decided to focus his attentions on developing clothing that was purpose-built for the job.

Originally teaming up with Edward Hyde, Musto finally went solo in 1980 and the brand was born. In the years that followed, he became interested in watching his daughter ride, which led him to develop an equestrian range. As time went on, the range kept growing, until it encompassed virtually every major sporting or adventure activity there is.

Innovative Techniques

These days, layering to maintain warmth is fairly standard practice. However, prior to Musto, most presumed that keeping warm simply meant tugging on a thicker, heavier layer. Musto’s approach was to research fabrics and ascertain which ones were most effective at wicking away sweat. Their three-layer system is now widely adopted across the world.

Luxury British Brand for Sport

The company caters for both men and women, with specialist jackets, fleeces, tops, shorts and accessories. They also remain true to their roots with a designated sailing range, and the country range features clothing suitable for equestrian activities and shooting. In addition to clothing, Musto also stocks shoes and accessories.

If you’d like to find out more about their products, please visit Musto’s site & BUY NOW.