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Jaeger are a quintessentially British luxury brand, and their well-crafted, contemporary garments are popular for both casual-wear and for wearing in the office. Their designs are well known for featuring high quality fabrics, such as camel hair, merino wool and alpaca, making their garments not only stylish, but textural, alluring and hard-wearing too.

The Benefits of Animal Fibres

Jaeger initially began life as ‘Dr Jaeger’s Sanitary Woollen System Co. Ltd.’, back in 1884. It was initially inspired by the theories of Dr Gustav Jaeger, a scientist who believed that wearing animal fibres next to the skin offered many benefits.

To begin with, the garments produced by the company were well received by explorers such as Ernest Shackleton, and in the Second World War, their long-johns were worn by soldiers up and down the trenches. However, after the war ended, the company started to focus on becoming a luxury fashion brand, and by the 1950s, their garments were being worn by celebrities such as Audrey Hepburn and Marilyn Monroe.

Breaking Free of ‘Twin-set & Pearls’

Originally offering a classic, elegant look, in the 1960s, Jaeger took a distinct change in artistic direction, and started to design clothes that would appeal directly to a younger audience. With the help of the designer Jean Muir, the brand started to become synonymous with the swinging 60s pop culture, with famous faces such as Jean Shrimpton, Twiggy and Marianne Faithfull wearing Jaeger clothes.

Modern Luxury British Brand

These days, Jaeger’s range has grown considerably, and they now stock a wide variety of garments for both men and women, including sharp suits, classic dresses and tops and trousers for a range of occasions. They remain firmly dedicated to offering ‘affordable’ fashion, offering designer quality without the accompanying price-tag.

In addition to their clothing, Jaeger also have a wide range of accessories, including handbags, purses, jewellery, hats and scarves. If you’d like to find out more about this British luxury brand, please visit the Jaeger website and BUY NOW.